Founded in 2012 by Jason Burke, New Primal is a pioneer in the clean-label snack movement, built on a simple belief: meat snacks should be both genuinely healthy and seriously delicious. What began as a mission to raise the bar for protein snacks has grown into a trusted brand delivering real, thoughtfully sourced ingredients in bold, crave-worthy flavors.

Based in Charleston, SC, New Primal crafts high-protein snacks using premium proteins like 100% grass-fed beef and all-natural poultry, with simple ingredients you can recognize and trust. The brand’s Zero Sugar Meat Sticks deliver 8–10g of protein per stick with zero sugar, making them a satisfying, savory option for busy days, workouts, road trips, and everyday snacking. Certified gluten-free and paleo-friendly, they’re minimally processed and made without artificial ingredients, just clean fuel when you need it most.

Understanding that better snacks should work for everyone in the household, New Primal created Snack Mates Mini Meat Sticks, designed with families in mind. These individually wrapped, kid-friendly sticks offer high protein with low sugar and come in approachable, crowd-pleasing flavors like Chicken & Maple, Beef & Honey, and Chicken & Apple. Perfect for lunchboxes, classrooms, after-school snacks, or on-the-go moments, Snack Mates provide parents with a wholesome alternative to conventional snacks all without sacrificing taste or convenience.

Driven by the mantra “Protein for the Whole Family,” New Primal continues to redefine the protein aisle with clean ingredients, trusted sourcing, and flavors everyone can feel good about. From adventurous eaters to growing kids, New Primal makes it easier to choose real food snacks that bring people together — one stick at a time.